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A crucial aspect of marketing any type of product–regardless of whether it’s a tangible product on a store shelf or some type of service–is utilizing good graphic design to enhance the image of the product. Graphic design is a key element in everything from advertising to packaging, and can be the key difference in deciding whether or not you’re going to make a sale. How much you invest in your graphic design should be a reflection of how much you believe in your product–it’s simply that important.
Graphic Design Services
We’re living in a consumer society that is so image saturated that many of us have simply stopped noticing how pervasive graphic design really is in our everyday lives and surroundings. As surprising as it sounds, however, it’s more than likely that within a few minutes of waking up each morning you’ve already laid your eyes on a handful of images that were put together by a graphic designer.
Graphic design is everywhere: from our bedrooms to our cars to the books we read and the shows we watch on TV.
What Graphic Designers Can Do For You
You don’t have to be a large corporation to need a graphic designer. Most small businesses, in fact, could probably use a bit more graphic design to help improve the image of their companies. Fortunately, there are designers out there for companies of every shape and size, from the smallest mom-and-pop business to the largest Fortune 500 company.
Graphic design services have three main functions: to improve the image of your company (through logo and corporate image design), to improve the image of your product (through package design) and to increase the sales of your product (through advertising). Most graphic design firms can help you with each of these design aspects. It’s up to you to simply choose a firm that matches your budget and the size of your job.
The great thing about hiring a professional graphic designer is that they bring with them a world of experience and creativity that you otherwise would not have access to. They will be able to make suggestions and predictions based on their experience in the design world that you probably never would have thought of without their help. You can depend on their creativity, and their expertise, to enhance the image of your company and your products.
How to Find a Graphic Designer
In the old days, hiring a graphic designer usually meant finding someone either through a directory or a personal referral. After you located a designer you’d have to request a portfolio or set up a meeting to see what they were capable of. The process could be very complex and time consuming.
These days, most graphic design firms have online portfolios that you can access and peruse whenever you’d like. This gives you the time and freedom to compare all sorts of designers very easily, so you can find someone that suits your taste and the size of your job. This way, you can also familiarize yourself with their work before you contact them directly.
One great way I’ve discovered for finding graphic designers is to look for the design credit on a particular website that you may have seen and liked. Most websites will have a credit somewhere at the bottom of the page, or you can simply contact the Webmaster and ask who did their design. As with most types of commerce, the Internet has made it faster and easier for you to get the job done quickly.
Corporate Logo Design
In an increasingly competitive business environment, a company’s corporate image is critical. Part of the package is corporate branding. Designing a corporate brand is important simply because if it is done well, it is one way of making a company a household name.
An essential aspect of branding is logo design. Companies spend months and large sums of money to come up with the right logo for their company. A well designed logo can be the most effective marketing tool you’ll ever use. Take a second to envision the most impressive logos of our time: think of the big names such as IBM, Coca Cola, McDonald’s, and Kellogg’s, and you’ll get the idea.
All of these logos are instantly recognizable to people all over the world. Some experts point out that even if we just see a small part of one of these logos, we’ll still recognize what we’re looking at. This instant recognition is just what any company wants from their corporate logo.
Designing a Timeless Logo Concept
A logo that represents you well will give you the kind of credibility that spells success. A good logo is timeless. Think of Coca Cola: their logo has been in existence, with only very minor “evolutionary” changes, since 1886. Yet we all tend to think of it as a product of our time. This is logo design at its best.
Judging by the logos that have stood the test of time and served their companies best, picking a logo design that is “of the moment” is a mistake. When a design is centered around some fleeting theme, it will soon begin to look dated. Such a logo may become an embarrassment in the long run, and could even work against a company. Having to change a dated logo can be very detrimental to a company’s continuity and branding.
When you set out to have a corporate logo designed for your company, it’s important that the final design sums up your organization as succinctly as possible. Making a logo too large or too small can detract from its effectiveness. While every other area of marketing is centered around words, in the world of logos it’s graphics all the way.
Typically, when a new logo comes in to being, the process will begin with a team that comes up with the concept, and this concept will be taken up by one or more graphic artists. Nowadays, software is used almost exclusively to produce even the original logo. A customer will be given a range of logos to choose from, and then the final version will be honed from that choice, and any additional input.
Logos are almost always crafted using colors that catch the eye. Notice though, how all of the most instantly recognizable logos are incredibly simple. The simplest logo is going to be the most memorable one. Since the whole point in a logo is to make your brand recognizable, it will pay to follow the big boys in this regard.
Don’t Mess With Tradition
If your company already has a logo, think very carefully before you change it completely. It is nearly always better to work with what you already have and make small, evolutionary changes that will not render your logo unrecognizable to existing customers. Do you really want to start again at the beginning?
Taking all these facts into account, it may occur to you that anyone can design a logo. It’s true that you could probably cobble one together using a font you already have on your computer and an item from a free clip art collection.
The fact is, a well designed logo will stand out from the rest because of its simplicity, its appropriateness, and its art. So, we are Percetakan Ayu Karawang near KIIC Suryacipta KIM to Jababeka Cikarang Bekasi. Something that has been slapped together will lack these qualities, and will not create the image you’d want for your company.